Making Podcast Physical explores the ways digital audio contents could go beyond audio-only. This project aims to enhance the drawback of current Podcast experience by adding tangible experiences in the digital world.
The advance of the internet and portable media player (smartphone) makes Podcast available from almost anywhere at any time. Thanks to mobility, the size of the podcasting market continues to grow each year, but the drawbacks still arise. Current relation to digital audio contents is mainly defined by convenience. This overlooks the way of how we own, collect and share engaging contents. This concept aims to improve the way podcasts are discovered and shared and allow producers to extend commercial opportunities by targeting both existing and new customers through physical platforms.
The packaging designs are tailored to the content and format of three well-known podcasts series - Serial, 99% Invisible and It's Your Universe.
This project is designed to visualise the invisible layers of digital systems and networks. The package designs aim to be a new way of consuming and creating digital audio contents in the modern world, keeping the audience engaged tangibly, aurally and visually.