Urban Soap is a set of 4 sculptural soaps inspired by urban fragments of Seoul.
Urban Soap started with the idea of delivering regional stories, images, and experiences through an accessible medium. Soap was the first choice of material because of its flexibility - incorporating multiple sensibilities such as sight, smell and touch were the main aspects of the design process.
The shapes and colours come from both traditional and modern architectural elements of Seoul to show the vibrant scene of the city. The fragrances are curated and blended by the team to highlight the city’s personality.
Urban Soap is useful in the washroom, shower or kitchen. Made with a blend of essential oils, our soaps are an effective tool for everyday needs.